Is Drake the Voice of Generation Y?

Drake (26) can’t pretend that he doesn’t know, everything he makes will be the new lingo for today’s up and coming generation. Hence – (YOLO). Aubrey Graham has a talent for writing lyrics that end up in the most parallel of places. For example, Twitter hashtags, Taco bell Sauce etc. “It’s hard enough to make a hit song without wondering whether it’ll end up on the front of a hot sauce packet. But Drake can’t pretend he doesn’t know that’s a possibility.”

Popularizing the millennial go to lingo and Oxford English Dictionary word of the year candidate YOLO (You Only Live Once) on the song “The Motto” two years ago. Drake has literally gone from being a possible new generation of rapper to a poet, speaking on behalf of a new generation of adults.

Drake’s ability to affect today’s culture is in no way doubted. He’s sold over 4.5 million albums since his debut album “Thank Me Later” in 2010.  According to Nielsen SoundScan and Billboard Drake has a lead for featured artist in the top 10 of the Hot 100 a dozen times. With 10 No. 1s to his name, he’s topped Billboard’s Hot R&B/Hip-Hop Songs chart more than any artist in history, beating legendary artist such as Jay-Z.

Drake is a smart man, and we can’t take that away from him. He’s a part of a generation whose taste is basically controlled by the internet. In other words, it’s not just about experiencing development in music through peers, radio, and surroundings. Instead, he also explores the history through impulse decisions, customized strategy and personal branding.

Here’s a look at some of Drake’s most popular tracks thus far:

1. Hold On, We’re going Home (Nothing Was the Same)


2. Best I Ever Had (So Far Gone)


3. Take Care (Take Care)


4. The Motto (Take Care)